Leveraging Your Social Media Audience

Your audience is the lifeblood of your business, and knowing who they are and what they want is a key to success,” says Mitch Monsen of the Social Media Examiner, and I couldn’t agree more!

Whatever your source of social media, be it Twitter, Facebook, LinkedIn, Google+, Pinterest, etc. your audience provides a plethora of market intelligence.  This knowledge consequently gives you valuable demographic information and market insight for your business.  However, as I’ve noted in the past, the first step is to identify your target customer/prospect and then evaluate and implement only the social media that is appropriate for your audience and business (again…if your target is senior citizens, you probably shouldn’t be tweeting!)

The Social Media Examiner has a great online tip sheet titled “4 Ways to Discover More About Your Audience With Social Media.”  Here’s a quick highlight:

  1. How do they describe themselves?
  2. When are they most socially active?
  3. Whom do they listen to?
  4. What content do they want?

For detailed information, be sure to read this tip sheet at the Social Media Examiner.

Similarly, I’d suggest you read a prior “exSpot” Blog post which focuses on how you can “Drive Sales 24 Hours a Day” through developing powerful web content.  Here you’ll learn how to:

  • identify your ideal target audience
  • set your small business goals and objectives
  • develop compelling content
  • leverage SEO

For more information click here.

At Exceller Marketing, we are experts in all forms of traditional and e-marketing.  Contact us today for a FREE consultation.  We’ll meet with you one-on-one discuss your business needs and design marketing communications  that are just right for you.

Best regards, until next time!

Kathy Argyros
Owner and Chief Consultant
Exceller Marketing, Inc.

Exceller Marketing specializes in affordable, high-impact marketing communications and business planning for small businesses in Westchester County, NY. Our goal is to empower small businesses with the same ingenuity as big corporations, but at a fraction of the price.

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About Kathy Argyros

I'm Owner and Chief Consultant of Exceller Marketing. We specialize in affordable, high-impact marketing communications and business planning for small businesses in Westchester County, NY
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